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The FirstService Brands - Brand Experience Model
Why:
How:
- Strengthen our network of companies in their delivery of exceptional Brand Experience through the journey that people have with our Brands
- Strengthen our competitive differentiation and sustainability in relationships and the marketplace
- Realize the potential marketing value of our shared customers as we deliver greater consistent Brand Experience across our companies
- By developing shared concepts and ideas we can accelerate the development and dissemination of Brand Experience Best Practices across our companies
- By providing a framework for understanding and measuring Brand Experience at a few points through the customer’s journey we will accelerate our rate of continuous improvement