The FirstService Brands - Brand Experience Model

Why:

• Strengthen our network of companies in their delivery of exceptional Brand Experience through the journey that people have with our Brands

• Strengthen our competitive differentiation and sustainability in relationships and the marketplace

• Realize the potential marketing value of our shared customers as we deliver greater consistent Brand Experience across our companies

How:

• By developing shared concepts and ideas we can accelerate the development and dissemination of Brand Experience Best Practices across our companies

• By providing a framework for understanding and measuring Brand Experience at a few points through the customer’s journey we will accelerate our rate of continuous improvement